Track custom events without a tag manager

Custom events tell you whether people do the things that matter: sign up, add to cart, click the call to action. You do not need a tag manager to track them. With sonex there are two ways, and both take seconds.

The declarative way

For anything a visitor clicks, you can track it with attributes alone, no JavaScript:

<button data-sonex-event="signup" data-sonex-event-plan="pro">
  Start free
</button>

The data-sonex-event value is the event name. Every data-sonex-event-* attribute rides along as a property, so this records a signup event with plan: "pro". This is the right tool for buttons, links and any static markup.

The programmatic way

When the event depends on something dynamic, a value, a result, a condition, call the tiny API:

window.sonex.track("checkout", { value: 49, currency: "USD" });

The first argument is the name, the second an optional object of properties. Use this inside a form handler, after a successful request, or anywhere a data attribute cannot reach.

Fewer, sharper events

Resist tracking everything. Three deliberate events beat three hundred automatic ones. Decide the question first, then track the two or three events that answer it:

• signup to know if people join
• checkout to know if they pay
• cta-click to know if the button works

That is usually enough to build a funnel from visit to conversion that you can actually read.

Where the events show up

Tracked events appear in your dashboard as counts and inside reports. From there you can build a funnel to see where people drop between steps, or set a goal to watch a single action over time. Because the events carry your property names, the reports speak your language rather than a generic schema.

No consent layer to bolt on

A tag manager usually drags a consent layer along with it, because the tags it fires set cookies. sonex sets none, so there is nothing extra to configure and no banner to add. You annotate the markup or call one function, and the event is tracked, privately, from the first click.