Reports

The dashboard shows you what happened. Reports let you ask a specific question about it.

Every runner works the same way: pick it from the rail, fill in its inputs, press Run. Reports respect the date range and filters you set in the header, so set those first. A funnel run inside “Germany, mobile” is a funnel for German mobile traffic.

The runners

Runner	Answers	Inputs
Funnel	Where do people drop out of a path?	One path per line
Goal	What share of people did this?	Path or event, plus the value
Retention	Do people come back?	None
UTM	Which campaign tags brought traffic?	None
Journey	What sequences do people move through?	Number of steps (2 to 8)
Attribution	Which channel gets the credit?	Model, path or event, plus the value
Performance	How fast is the site, for real users?	None
Revenue	What did we make over time?	Currency

Funnel

Type one path per step, in order, and press Run:

/
/pricing
/signup

You get each step’s visitor count and the drop-off between steps. Steps are counted within a 60 minute window, so a visitor who returns two days later to finish is not counted as converting.

Read it by looking for the biggest cliff, not the final number. The cliff is the page to fix.

Goal

Pick Path or Event, type the value (/thank-you, or Signup), and Run. You get the completion rate against the traffic in your current range and filters. This is the fastest way to turn a raw event count from Events into a rate.

Retention

No inputs. It groups visitors by when they first arrived and shows what share came back in each later period. Content sites and tools live and die here; a landing page for a one-off purchase does not need it.

UTM

No inputs. It breaks traffic down by the campaign tags on your inbound links: source, medium, campaign, content and term. It only has something to say if your links carry utm_* parameters (Links and pixels can mint them for you).

Journey

Set the number of steps (2 to 8) and Run. You get the page sequences visitors actually walked, ranked by frequency. It answers “what path do people really take”, which is usually not the path you designed.

More steps means longer, rarer sequences. Start at 3.

Attribution

Pick a model, then what counts as the conversion:

• First click credits the channel that first brought the visitor in. Use it to judge discovery.
• Last click credits the channel of the visit where they converted. Use it to judge closing.

Then choose Page or Event and give the value (/thank-you, or Signup). Credit is broken out by referrers, paid ads, and UTM source, medium and campaign.

Performance

No inputs. It reports the Core Web Vitals your real visitors experienced.

Revenue

Type a currency (USD) and Run to see revenue over time. Requires a connected payment provider; see Revenue.

Saving a report

Once a report has run, name it in the box under the result and press Save report. It joins the Saved reports list at the bottom of the page, and clicking it later reloads the runner with those exact inputs.

Save the ones you re-run: the signup funnel, the monthly retention. Saving something you will never open again just adds noise.

Locked runners

Funnel and Retention need the Pro plan or higher. They show a lock in the rail and explain the upgrade in place rather than failing when you press Run. See Billing and plans.

Next: Custom events, which is what most of these runners are hungry for.